This report examines how Brazil’s new middle classes have emerged to become the engine of the economy and their role in redefining 21st Century prosperity for a rebalancing planet
The report explores how this newfound prosperity could be shortlived, and provides a toolkit exploring how techniques such as service design and open innovation can be used by companies to reconfigure the type of consumption on offer and develop deep relationships with this new group.
This video summary (5mins) outlines the main issues explored
The full report will be out soon. It will include an expanded version of the economic backdrop, the latest data as well as case studies, interviews and examples from radical innovators operating in Brazil and elsewhere that are taking on the challenges of creating a type of 21st Century consumption that fits a rebalancing planet.
See the slides, feel free to use on flickr
